Product Strategy · Boston, MA
Nine years leading global product portfolios at New Balance, Altra Running, and REEF — plus a stint founding my own AI venture. I bridge consumer insight, cross-functional execution, and commercial strategy to bring products from brief to shelf and from idea to live AI deployment.
"The best products don't just solve problems — they understand the person having them. I build for the feeling, not just the function."
Led 0→1 development and deployment of three live digital products. Consulted wellness and lifestyle brands on AI product strategy and go-to-market positioning, acting as a trusted advisor on how digital products should be built and iterated.
Euforia AI — LLM-powered social media compliance tool that scans posts for platform ToS violations before publishing. Built on top of leading foundation models, with the product value in the prompt architecture, policy rulesets, and creator-specific compliance logic. Validated through 40+ creator interviews, covering Instagram, TikTok, YouTube, and X. Secured angel investment.
Release — A mindfulness product built on the opposite insight from most apps: nothing is saved, nothing remains. Designed for emotional release rather than retention. Solo-built and live.
Vision Price Calculator — Custom insurance cost tool built for and deployed directly at a private optometry practice. Eliminated ~1 hour of daily manual estimation, improved billing accuracy, and gave patients clearer cost conversations at point of care.
Managed a global product line with full cross-functional accountability across design, development, and merchandising. Translated qualitative trend and consumer insights into quantitative assortment and pricing decisions — the same structured ambiguity resolution required in AI-driven enterprise deployments.
Led full lifecycle execution for a $60M performance portfolio, driving 28% YoY growth by identifying consumer whitespace and making the commercial case for investment. Achieved cross-functional alignment across a matrixed VF Corp structure — partnering with design, sales, material specialists, and senior leadership to move fast without losing stakeholder trust.
Owned a $500M+ global portfolio, driving 10% YoY growth by identifying whitespace and aligning stakeholders around a clear consumer thesis. Developed the instincts for prioritization, roadmap discipline, and cross-functional communication that carry directly into complex enterprise product roles.
0→launch · LLM-powered · Trust & safety · Angel-backed · Built on foundation models
Platform ToS violations cost creators real money — demonetization, shadowbans, account strikes. But policies are long, inconsistently enforced, and change without notice. Through 40+ creator interviews, I found a consistent pattern: people were posting and hoping, not checking and knowing.
Euforia is built on top of existing LLMs — the differentiation is in the product layer: the prompt architecture, the policy rulesets, and the judgment calls about what actually matters to creators. I designed the compliance logic to handle the messy middle — affiliate disclosures, supplement claims, political content, music licensing — not just the obvious violations. This required iterating the system against real creator content, not synthetic test cases, to build something reliable under actual usage conditions.
Took Euforia from validated insight to live product as a solo founder, handling product, design, prompt engineering, and go-to-market. Secured angel investment based on the initial traction and the quality of the user research behind the brief.
Euforia is live, angel-backed, and operating in the exact space where AI, policy, and real user behavior intersect. The experience of building it — validating the problem, designing the logic, shipping and iterating — is directly transferable to any team working on trust, safety, or compliance-adjacent AI products.
"The hardest part of building a trust & safety product isn't the AI — it's understanding exactly where the risk lives in real human behavior."
This orientation — deep empathy for the actual risk users are managing, and the product instincts to build AI systems that handle it reliably — is what I bring to every role.
AI · Trust & Safety · ToS Compliance · Live · Angel-backed
"Platform ToS violations cost creators their livelihoods. I built the tool that checks first — and made trust & safety accessible before it becomes a problem."
Euforia is built on top of leading foundation models — the product value lives in the prompt architecture, platform-specific policy rulesets, and the judgment calls about what actually matters to creators. It scans social media posts for Terms of Service violations — sponsored content rules, health claims, political content restrictions, and more — before a creator publishes. Validated through 40+ interviews, shipped as a solo founder, and secured angel investment.
Digital Wellness · UX Design · Mindfulness · 2024–present
"Most apps are designed to retain everything. Release is built on the opposite insight — and it demonstrates I can design for emotional UX, not just functional utility."
A mindfulness tool where you write your thoughts and release them into the universe. Nothing is saved. Nothing remains. Alongside Euforia, Release shows I can hold two very different product philosophies — one analytical, one emotional — and execute both with craft.
I've been carrying this worry for weeks. It's okay to feel uncertain. I release this into the universe…
Forward-deployed · Live tool · Healthcare ops · 2025
"The forward-deployed PM doesn't just gather requirements — they find the daily friction, build the solution, and put it exactly where it's needed."
Identified a recurring pain point at a private optometry practice: staff were manually estimating vision insurance costs, creating billing errors and consuming roughly an hour of work daily. Built a custom calculator covering VSP, EyeMed, and Davis Vision — and deployed it directly at the practice.
This is the forward-deployed PM motion in practice: embed with the customer, understand the real workflow, build and iterate until it solves the actual problem.
Open to senior product and product marketing roles in health, wellness, performance, or consumer tech. Based in Boston — open to hybrid. I respond within 24 hours.